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Project Name |
Location |
Client |
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Equipment Financing |
Tripoli, Lebanon |
Reebok |
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A plan that studies the feasibility of selling Reebok home fitness equipment through a retail bank loan. This study included: |
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- Analysis of Home fitness industry |
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- Equipment selection (best sales prospects) |
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- Development of a pricing strategy |
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- Estimation of projected sales and profit for both Reebok and the bank |
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- Assessment of marketing trends and influencing factors in home exercising |
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- Analysis of similar competitive exercising machines and major sports clubs |
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